“Although, it is a belief that franchising businesses are easier to handle but it must be noted that franchising business is not inside the capabilities of everyone until or unless they are familiar to the tricks to run a franchising business” elaborated by studying the experience of leading franchise company Mos utility pvt. Ltd, prominently known as “MultilinkWorld“. This franchise business offers variety of franchising opportunities and business model as well. Keeping an eye on performance of MultilinkWorld, its heads suggested various tricks of running franchising business.
1) Enlightened Concept of Business:-
As a franchisor it is significant for franchisor to have a very clear view of concept of hisbusiness because franchisor cannot depend on franchisees until or unless he knows business from all the four sides either inside or outside. It is the duty of franchisor to provide operating directions to franchisees in understandable manner.
2) Choosing Suitable Franchisees:-
Franchisees play huge role in running franchising business because franchisees are the one who handle or trading activities of the business. Therefore, Franchisor must recruit franchisees with care and capable franchisees and also, franchisor must choose those franchisees should be entrepreneurial minded.
3) Investment in Training:-
Training is essential part of franchising business as to understand business properly franchisees are given training so that they know what they have to do at daily basis, what are it’s daily operations. Therefore, franchising company must invest in training of franchisees.
4) Maintain Control:-
Franchisors are advised to keep tight controls as it is essential to enlightening business operations along with proven marketing plan which describes other exercising activities or options of franchisees like accounting practices, personnel policies or stimulation campaigns.
5) Systematize for Emulation:-
Emulation refers to “effort to match“. However, franchisor should study and do spend time in documenting the systems which established accomplishment for your franchisees and emulate because franchisor should know that they do not sell their product or services but their system for success.
These were the various tricks of running a franchising company or business and lead it to the level of success. Mos utility pvt Ltd Recommends following these tricks, if urging for development and success of business. Franchisor must maintain good relation with its franchisees as they are essential part of the business.